Stand Up 8 Times Blog ~ Diana Schneidman

“The magic formula for professional services marketing and sales is choosing a set of simple, effective things to do, and doing them consistently,” says C. J. Hayden.

That is precisely how her best-selling book, Get Clients Now!, advises professionals, consultants and coaches on how to achieve their marketing goals in 28 days.

Get Clients Now! has been compared to a cookbook because it helps self-employed professionals list their marketing ingredients and follow their own step-by-step recipe to bake a “win” with rich chocolate frosting.

This book is exactly what many of us need. We already have a lot of “info” crammed into our brains and filed in our offices. GCN helps us turn this mess into coherent action. The book also pulls together succinct how-to training for lots of techniques.

The ingredients we pull together include a workable number of marketing strategies, identification of which marketing stage most needs attention (e.g., filling the pipeline, follow up), the results we want to achieve within 28 days and the specifics we will undertake to achieve those results.

Lots of value for a book under $20 and perhaps the single best bookstore-stocked volume on how to market your services. This publication just passed 75,000 in all-time sales, which places it in the top 1% of book sales.

Why not buy the book? (and I don’t make a cent)

My first ready-for-your-action takeaway in this article is to recommend you purchase the Get Clients Now! book, an inexpensive title that can discipline your service marketing by showing how to commit to a reasonable amount of daily activity. (Obviously there’s no affiliate relationship here—simply pick it up at your local bookstore.)

Now for the second point I’d like to make about how the program can be more effective.

The GCN program is even more effective when you have human support. (This is where I come in.)

Much of the program’s power comes from its accountability feature. While the program provides written forms to record progress, having someone to share your progress with adds a spoonful of sugar to the recipe.

A GCN coach also provides a sounding board for marketing dilemmas ricocheting through your mind and support during the ups and downs of developing an independent service business.

My Get Clients Now! program is coming

Which is why I am excited to announce my first Get Clients Now! group coaching program, to be held in the Naperville / western Chicago suburbs, starting in October. And after that I’m looking forward to offering a teleseminar-based series to serve you wherever you live . . . in a format unaffected by January snowstorms.

I also offer one-on-one coaching year round.

I’ll provide GCN details soon!

More info:

Being unique is a good thing . . . isn’t it? By C.J. Hayden