Marketing

Entries Tagged as 'Marketing'

What If You Were Wrong about Marketing?

February 6th, 2012 · 1 Comment · Marketing

Guest writer C.J. Hayden has been playing the “what if you were wrong” game with her coaching clients. It goes like this.

Maintain your momentum!

January 17th, 2012 · 2 Comments · Feature Article, Marketing

Marketing is easiest when I establish and maintain momentum. Some people establish a regular weekly schedule. For instance, they mark off Monday mornings on their calendar and consistently market on that day only from 9 till noon. That’s consistent but it wouldn’t work for me. I need day-to-day consistency to keep my marketing muscle toned. Here are four guidelines I’ve established for myself and attempt to stick with as much as possible.

Is it time to stop blaming the economy?

January 4th, 2012 · No Comments · Get Clients Now, Marketing

C.J. Hayden on marketing your service business in today’s economy: If a set of conditions persists for years, at what point do you simply accept them as the way things are? Perhaps that point should be right now. Instead of waiting for an economic recovery to turn your business around, you could begin to turn it around yourself.

Should freelancers sell the ability to solve client problems?

October 25th, 2011 · No Comments · Feature Article, Marketing

In approaching prospects for freelance assignments, if you want to position services as solving client problems, point out problems that are universal rather than portraying the prospect in a negative light. Offering to solve problems unique to the prospect is not a winning idea. It’s a turnoff. An insult.

Claim your best freelancing and consulting qualifications

August 29th, 2011 · No Comments · Feature Article, Marketing

Freelance and consulting professionals, as well as job hunters, are claiming achievements that are not theirs to claim in their pursuit of assignments.

Multipurpose your freelance and consulting marketing

June 15th, 2011 · No Comments · Marketing, cold calling for freelance and consulting

When you make the effort to research a freelancing or consulting client before reaching out to them, why not multipurpose your effort by contacting them in more than one way?

How to research freelance and consulting prospects . . . but wait! I already have researched them

March 28th, 2011 · 2 Comments · Feature Article, Marketing

Tracking down contact info for freelance / consulting prospects is research enough, augmenting years of past employment that was also a form of “research.” Any further research before calling or writing is gussied up procrastination.

The satisfying connection between measurable effort and sales results

February 7th, 2011 · 3 Comments · Feature Article, Marketing

The most satisfying marketing techniques are those over which we have the most control. And that’s one of the reasons I find telephoning (often called “cold calling”) most satisfying.

I’ve never been rejected when phoning for solopro work . . . but here’s what I would do if I were

January 17th, 2011 · 2 Comments · Feature Article, Marketing

I’ve never experienced rejection during a telephone sales call. Yes, I’ve heard “no” and a few people have hung up on me, but no one has torn out my heart, thrown it to the ground and stomped on it. So I’ve come through the experience unscathed. And what would I do if I experienced rejection? Why, I’d hang up!

Crazy positioning for freelancers and consultants: Example #1

January 9th, 2011 · 4 Comments · Feature Article, Marketing

The purpose of a freelancer’s or consultant’s mission statement or similar vision / positioning statement, when it is intended for public dissemination, is to show how you serve the client, not how you benefit yourself. I expect all workers to put their family first in case of emergency, but I don’t see one’s attention to family as a marketable benefit to the client.

Stand Up 8 Times Blog ~ Diana Schneidman

How to start earning money quickly as a freelancer or consultant