I’ve never experienced rejection during a telephone sales call. Yes, I’ve heard “no” and a few people have hung up on me, but no one has torn out my heart, thrown it to the ground and stomped on it. So I’ve come through the experience unscathed. And what would I do if I experienced rejection? Why, I’d hang up!
Entries Tagged as 'Marketing'
I’ve never been rejected when phoning for solopro work . . . but here’s what I would do if I were
January 17th, 2011 · 2 Comments · Feature Article, Marketing
Tags:"Diana Schneidman"·"Stand up 8 times"·cold calling for freelance·marketing for consultants·marketing for freelance
Crazy positioning for freelancers and consultants: Example #1
January 9th, 2011 · 4 Comments · Feature Article, Marketing
The purpose of a freelancer’s or consultant’s mission statement or similar vision / positioning statement, when it is intended for public dissemination, is to show how you serve the client, not how you benefit yourself. I expect all workers to put their family first in case of emergency, but I don’t see one’s attention to family as a marketable benefit to the client.
Tags:"Diana Schneidman"·"Stand up 8 times"·marketing for consultants·marketing for freelance
Freelance writing: 6 trends for 2011
January 2nd, 2011 · 4 Comments · Feature Article, Freelance, Marketing
Today the freelance-writing marketplace is so big—it’s a single, international marketplace—that it’s impossible to develop a credible list of trends. But as a practicing freelance writer, I decided to give it a try. Here are six trends I see in the freelance writing business as 2011 kicks off.
Tags:"Diana Schneidman"·"Stand up 8 times"·freelance writing jobs·freelance writing opportunities·freelance writing trends
Do you hate experiencing rejection when you sell? Then read this
December 27th, 2010 · 1 Comment · Feature Article, Marketing
If we interpret a simple “no” as rejection, we’re going to experience a lot of rejection in life. “No” is a simple fact of life. When we sell a product or service, many people will say “no.” It doesn’t mean they reject us in some deeply personal way. It simply means they don’t want the product or service we offer, or at least they don’t at this time. If we determine how we will market with the primary goal of never having to hear this word, we are sacrificing a great deal of effectiveness to spare our own feelings.
Tags:"Diana Schneidman"·"Stand up 8 times"·cold calling for consulting·cold calling for freelance
Telephoning for freelance & consulting work: how to avoid rejection
November 28th, 2010 · 3 Comments · Marketing
I’ve never experienced rejection in years of telephoning for freelance and consulting assignments for one simple reason: I don’t define rejection as hearing “no.” Face it. Everyone in business hears “no,” and if you are proactively reaching out to possible clients, you’ll hear a considerable number of “no”s. But this in itself is not rejection. Imagined rejection is far worse than anything that happens in real life.
Tags:"Diana Schneidman"·"Stand up 8 times"·marketing for consultants·marketing for freelancers
How NOT to survey your list
November 26th, 2010 · No Comments · Marketing
The latest fad in internet marketing is to survey our list via SurveyMonkey or a similar free service to determine how our people would like us to help them. These surveys generally include a list of topics and ask us to select our favorites to give their creators direction in serving our needs. Many of these surveys are so scattered in their ideas that they lead me to a single thought. Before I can answer your questions, I need the answer to one of my own: Which of these topics, if any, do you know anything useful about that I don’t already know?
Does social networking work for your freelance / consulting market?
November 23rd, 2010 · No Comments · Feature Article, Marketing
Want to use Facebook, LinkedIn and Twitter to promote your B2B freelancing or consulting business? Before you invest hours in building your presence, investigate if your market participates in these social networks. The narrower the market you claim, the more important this consideration is. You won’t connect with the right people if there’s very few of them who participate.
Tags:"Diana Schneidman"·"Stand up 8 times"·marketing for consulting·marketing for freelance·social media marketing for small business
What’s the difference between selling and serving others in the B2B market?
November 9th, 2010 · 3 Comments · Feature Article, Marketing
We are tempted see selling as icky because the transaction involves money and we are at the receiving end. The monetary payoff may distort our view of the sales process if we allow it to, as though all our service is a sham, a game played with the ulterior motive of collecting money. There’s nothing unsavory or awkward about getting paid. It’s a necessary part of the process and it keeps us in business so we are here to serve again on another day. When we propose new services to our clients, we benefit them as well as ourselves.
Niches: Not the same old blah blah blah
November 7th, 2010 · 1 Comment · Marketing
Much of what is written about selecting a market niche lately is so obvious as to be unhelpful. But this article by Andy Andrews of Enlightened Marketing presents an interesting example of a niche that works . . . up to a point.
Ominous warning from Ezinearticles
November 1st, 2010 · 1 Comment · Freelance, Marketing
Christopher Knight, CEO of Ezinearticles, observes that with increased competition for Google rankings, writers will need ever greater numbers of articles to get the impact they desire. One possible answer is to make content more appealing to human readers rather than merely pursue high production numbers.
Tags:"Diana Schneidman"·"Stand up 8 times"·article writing·writing for the internet
