Twitter’s beauty is in its transparency. Internet marketers can boast all they want about successes we can’t actually see, but everything they do on Twitter is out in the open for us to evaluate (with the exception of direct messages).
Entries Tagged as 'Social networking'
Twitter! The very very best way to use Twitter
November 23rd, 2011 · 1 Comment · Feature Article, Social networking
Tags:"Diana Schneidman"·"Stand up 8 times"·twitter for marketing
When social networking strikes out
October 30th, 2011 · No Comments · Feature Article, Social networking, cold calling for freelance and consulting
Making a sale requires more than “know, like, trust.” To sell a high-priced, game-changing resource to a company, the organization must be open to change and able to manage this change process.
Tags:"Diana Schneidman"·"Stand up 8 times"·cold calling for consulting clients·Social networking
Do you know how to READ online posts? (I’m serious!)
October 12th, 2011 · 1 Comment · Feature Article, Social networking
Communicating is a two-way street. When we write online, we want to create relationships imbued with know, like, trust. However, because these messages may be composed in haste and ultra-succinct, the recipient must do his share in the communications process and read what we send with his interpretation of know, like, trust.
Tags:"Diana Schneidman"·"Stand up 8 times"·Social networking
I’m a-thinkin’ that Know Like Trust is a load of crap
January 23rd, 2011 · 4 Comments · Feature Article, Social networking
Know Like Trust is well-known internet advice. But in practice, I simply don’t need all three to purchase a service or product from someone. The most important of the three—by far!!—is Trust.
Social media and the shoemaker’s children
December 21st, 2010 · 4 Comments · Social networking
Today’s social media experts are selling their marketing expertise, not manufactured product. They can be assessed only by looking at their own social media usage, whether published in their own names or ghosted for other clients. So the analogy of the shoemaker’s children doesn’t hold when evaluating their effectiveness.
Tags:"Diana Schneidman"·"Stand up 8 times"·Social networking·Twitter
Why email is not the biggest waste of time and energy … and what is
December 7th, 2010 · No Comments · Feature Article, Social networking, copywriting
As I look at my own work habits, I see that email overload isn’t that big a deal. Sure, I get hundreds a day. And I delete hundreds a day. I think I’ve put my finger on a bigger problem: too much participation in forums, social networking, blog commenting. These are the real time drains. But worse is the way they drain creative energy and divert us from more productive writing.
A warning to people still in the womb
October 10th, 2010 · No Comments · Getting a job, Social networking
Years from now, possible employers may research you online and decide on the basis of what they learn about you that they don’t want you. They can base this decision on anything they find out, even if the incident that turns them cold happened decades in the past. The problem could not possibly be that hirers have to be more open minded and overlook lots of what they see if they are going to devote themselves to making wise decisions that benefit the company rather than merely trolling the internet for gotchas.
Tags:"Diana Schneidman"·"Stand up 8 times"·internet reputation
What I like most about Twitter
July 12th, 2010 · No Comments · Social networking
What I like most about Twitter is that it is guilt free. The world universally recognizes that no one should feel obligated to scroll through all the tweets we have received since the last time we checked. We are free to browse as we wish and let the rest scroll down into oblivion.
How to comment on a blog
August 16th, 2010 · 3 Comments · Social networking
Behind the scenes, a lot of blog comments are actually spam. They are deleted without seeing the light of day. Our own comments should be sufficiently specific and relevant that they are clearly written for that one blog.
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Tags:"Diana Schneidman"·"Stand up 8 times"·blog comments