When you make the effort to research a freelancing or consulting client before reaching out to them, why not multipurpose your effort by contacting them in more than one way?
Entries Tagged as 'cold calling for consulting clients'
Multipurpose your freelance and consulting marketing
June 15th, 2011 · No Comments · Marketing, cold calling for freelance and consulting
Tags:"Diana Schneidman"·"Stand up 8 times"·cold calling for consulting clients·cold calling for freelance·marketing for freelance
Apples vs. oranges in cold calling: tips for going orange
May 24th, 2011 · No Comments · Feature Article, cold calling for freelance and consulting
Many marketing coaches who work with freelancers, consultants and other solo entrepreneurs pontificate on the evils of cold calling. They set up cold calling for assignments as the most dreadful activity in the world as a straw man to make the alternative they teach—often emailing, magnetic websites / blogs or social networking—seem like a breeze in comparison. But there is an effective, pleasurable way to do cold calling.
Tags:"Diana Schneidman"·"Stand up 8 times"·cold calling for consulting clients·cold calling for freelance
Is cold calling worth the effort? (And why the answer is YES!)
May 16th, 2011 · No Comments · cold calling for freelance and consulting
Much as I wish it were otherwise, I concede that astronomically high success ratios with cold calling are strikingly rare. Still, it’s a very effective way to generate great freelance and consulting assignments.
Tags:"Diana Schneidman"·"Stand up 8 times"·cold calling for consulting clients·cold calling for freelance clients
The perfect cold calling script for freelancers and consultants
May 9th, 2011 · No Comments · Feature Article, cold calling for freelance and consulting
Writing out your cold calling script for freelance and consulting assignments helps, but it’s over the course of delivering it again and again that the rough edges wear away.
Tags:"Diana Schneidman"·"Stand up 8 times"·cold calling for consulting clients·cold calling for freelance·telephoning
Phoning for work when you’ve been told not to (or it’s implied)
May 1st, 2011 · No Comments · cold calling for freelance and consulting
Whether applying for a “regular” full-time job or for freelance / consulting assignments, sometimes we are instructed to approach posted opportunities through a very specific channel. For instance, we respond to an ad that calls for us to submit “a resume by email.” In the worst cases, the ad specifies very strongly—maybe even in ALL CAPS—that we are not to follow up. However, I always follow up by phone.
Tags:"Diana Schneidman"·"Stand up 8 times"·cold calling for consulting clients·cold calling for freelance·telephoning
Cold calling and its connection to creativity
March 21st, 2011 · No Comments · Living life well
Psychotherapist says, “The risk you take has a feedback effect on the unconscious. The unconscious will give you ideas and it wants you to act on them. The more courage you have when you act, the more ideas it will give you.”
Tags:"Diana Schneidman"·"Stand up 8 times"·cold calling for consulting clients·cold calling for freelance·creativity
The satisfying connection between measurable effort and sales results
February 7th, 2011 · 3 Comments · Feature Article, Marketing
The most satisfying marketing techniques are those over which we have the most control. And that’s one of the reasons I find telephoning (often called “cold calling”) most satisfying.
Tags:"Diana Schneidman"·"Stand up 8 times"·cold calling for consulting clients·cold calling for freelance
Do you hang up on cold calls? My surprising revelation
August 17th, 2010 · 3 Comments · Feature Article, Marketing
I built my freelance and consulting practice primarily through cold calling. So you may think I politely take telemarketing calls and hang on till the caller understands why I am not buying (or donating) and wishes me a sincere good evening. Or you may even think that I buy or donate or whatever because my heart goes out to people who are simply trying to make an honest living. Not so. Here’s why.
Tags:"Diana Schneidman"·"Stand up 8 times"·cold calling for consulting clients·cold calling for freelance clients
“Why should I hire you?”
July 6th, 2010 · 2 Comments · Feature Article
When you’re telephoning business prospects to offer your freelance or consulting services, sooner or later (probably sooner) someone will ask: “Why should I hire you?” The obvious answer is, “Because you get me.” Actually, that can be a pretty good answer.
Tags:"Diana Schneidman"·"Stand up 8 times"·cold calling for consulting clients·prospect who asks why to hire you
Calling for clients? Quality over quantity
April 27th, 2010 · No Comments · Feature Article
When I advise on how to start a freelancing or consulting practice quickly, I recommend phoning large numbers of people. However, don’t waste time calling people you already know are a waste of time. Achieving high numbers of useless calls is not the answer.
Tags:"Diana Schneidman"·"Stand up 8 times"·cold calling for consulting clients·cold calling for freelance clients