What does your brain whisper to you (or even scream!) when you try to start phoning freelance and consulting prospects? Is it: I must always be perfectly prepared before I have the right to initiate contact with any prospective buyer. This self-talk message can totally talk us out of reaching out to possible clients, according to the authors. We convince ourselves that we aren’t sufficiently prepared and that the person we reach on the phone will ask us a tough question that will reveal us to be incompetent and even stupid.
Entries Tagged as 'cold calling for freelance'
Call reluctance in freelancing and consulting: Damaging self-talk and how to conquer it
January 23rd, 2012 · 4 Comments · Feature Article, cold calling for freelance and consulting
Tags:"Diana Schneidman"·"Stand up 8 times"·cold calling for consulting clients·cold calling for freelance·marketing for consultants·marketing for freelance
What’s a better name for cold calling?
January 2nd, 2012 · 5 Comments · Feature Article, cold calling for freelance and consulting
I’ve been puzzling over a fundamental issue for months—or truly, years now—and I’d like your input: Should I call “cold calling” by some other term? I use the term to label the activity of phoning the people most likely to become clients of my freelance and consulting services. I’m totally comfortable with the term but maybe another name would be more appealing to readers.
Tags:"Diana Schneidman"·"Stand up 8 times"·cold calling for consulting clients·cold calling for freelance
Why freelancing and consulting are like McDonald’s fries
December 26th, 2011 · No Comments · Feature Article, cold calling for freelance and consulting
Some freelancers and consultants claim to be so afraid of rejection that they can’t phone potential clients and ask for an assignment. However, if you don’t ask for the sale, the answer is always NO. And even if you ask, the answer is not always YES.
Tags:"Diana Schneidman"·"Stand up 8 times"·cold calling for consulting clients·cold calling for freelance
Cold calling for freelance & consulting work is OK if…
November 16th, 2011 · No Comments · Feature Article, cold calling for freelance and consulting
People tell me they hate being bothered by cold calls and therefore they would never stoop so low as to phone someone themselves for freelance and consulting assignments. However, I’d guess that the vast majority of the calls they receive are quite unlike the calls I make and fall far short of my criteria for justifiable phoning.
Tags:"Diana Schneidman"·"Stand up 8 times"·cold calling·cold calling for consulting clients·cold calling for freelance
Should freelancers sell the ability to solve client problems?
October 25th, 2011 · No Comments · Feature Article, Marketing
In approaching prospects for freelance assignments, if you want to position services as solving client problems, point out problems that are universal rather than portraying the prospect in a negative light. Offering to solve problems unique to the prospect is not a winning idea. It’s a turnoff. An insult.
Tags:"Diana Schneidman"·"Stand up 8 times"·cold calling for freelance·marketing for freelance
Courageous marketing doesn’t require all that much courage
October 18th, 2011 · 4 Comments · Feature Article, cold calling for freelance and consulting
In freelancing and consulting, it’s not the cold calling for assignments that’s scary. It’s what happens after prospects engage in conversation with us. And it’s what happens as we undertake the freelancing or consulting assignment itself.
Tags:"Diana Schneidman"·"Stand up 8 times"·cold calling for consulting clients·cold calling for freelance
How do you compare to other freelancers?
September 13th, 2011 · No Comments · Feature Article, Freelance
Ed Gandia, founder of International Freelancers Day and a freelance writer himself, has just issued his 2011 Freelance Industry Report, which compiles August 2011 data on more than 1,200 freelancers in diverse professions around the world. The 53-page (!) report is impressive for the amount of data gathered and the timeliness of its release.
Tags:"Diana Schneidman"·"Stand up 8 times"·cold calling for freelance·freelance rates
What’s your goal in phoning freelance & consulting prospects?
September 7th, 2011 · 5 Comments · Feature Article, cold calling for freelance and consulting
The best reason to phone possible freelance and consulting clients (also called “cold calling” if you do not yet have a relationship with them) is to find out if they use freelancers or consultants to provide the services you offer. Then there’s the not-so-great reasons.
Tags:"Diana Schneidman"·"Stand up 8 times"·cold calling for consulting clients·cold calling for freelance
Multipurpose your freelance and consulting marketing
June 15th, 2011 · No Comments · Marketing, cold calling for freelance and consulting
When you make the effort to research a freelancing or consulting client before reaching out to them, why not multipurpose your effort by contacting them in more than one way?
Tags:"Diana Schneidman"·"Stand up 8 times"·cold calling for consulting clients·cold calling for freelance·marketing for freelance
Apples vs. oranges in cold calling: tips for going orange
May 24th, 2011 · No Comments · Feature Article, cold calling for freelance and consulting
Many marketing coaches who work with freelancers, consultants and other solo entrepreneurs pontificate on the evils of cold calling. They set up cold calling for assignments as the most dreadful activity in the world as a straw man to make the alternative they teach—often emailing, magnetic websites / blogs or social networking—seem like a breeze in comparison. But there is an effective, pleasurable way to do cold calling.
Tags:"Diana Schneidman"·"Stand up 8 times"·cold calling for consulting clients·cold calling for freelance