Blog Archives

How the heck are info products “passive income”?

Marketing any info product, whether a book or anything else, requires hard work. Ongoing sales depend on ongoing marketing. No way around it.

Posted in book marketing, Marketing Tagged with: , ,

What it’s really like to do a book signing . . . and more

Selling and signing books from a street booth feels an awful lot like phoning prospects for freelance assignments. If I allowed myself to get all sensitive to my experiences, I would have experienced lots of rejection in the course of landing clients for my writing.

Posted in book marketing Tagged with: , , ,