One type of marcomm content is rather generic. Freelance clients aren’t fussy, it’s rather easy to toss off. The second type is specific to the client and develops the identity / branding platform. It’s much more difficult to knock it out of the park on the first draft.
The Organisation for Economic Co-operation and Development reports that worldwide, 26% of adults cannot use a computer. A mere 5% of adults have computer skills at the highest—yet moderate—level they measure.
It’s one thing to start a project, it’s another to stick to it until completion. But every time we hang in till we’re done, we reinforce a valuable habit. Through exercise we strengthen our completion muscle.
My new resolution: I will cut back drastically on reading emails and online content. I am also taking steps to save your time when reading my content.
I am so sick of free that I’m ready to puke. I run from it. It is too expensive in terms of time and inner peace. “Free” information was once a gift. Now it is a pain in the rump. Downright repellant.
How to transform survey data into strong thought-leader content. How to write in a style that maximizes impact and readability.
When you find informative and / or provocative content beyond your own (or your company’s own) experience, you have the input to spark your own extraordinary content easily. Consider the following types of resources as jumping-off points for your creativity and insights.
Producing content can be fast and easy, but the results may not be good. You need top-notch, thought provoking articles and other content to cultivate loyal readers.
I read a rather sizable number of ezines/newsletters. I don’t read them when I have pressing deadlines or when I’m deeply engrossed in a project. However, I do look at them almost every day, even several times a day, especially as I relax. This reading serves three purposes.