Blog Archives

Twitter! The very very best way to use Twitter

Twitter’s beauty is in its transparency. Internet marketers can boast all they want about successes we can’t actually see, but everything they do on Twitter is out in the open for us to evaluate (with the exception of direct messages).

Posted in Feature Article, Social networking Tagged with: , ,

Cold calling for freelance & consulting work is OK if…

People tell me they hate being bothered by cold calls and therefore they would never stoop so low as to phone someone themselves for freelance and consulting assignments. However, I’d guess that the vast majority of the calls they receive are quite unlike the calls I make and fall far short of my criteria for justifiable phoning.

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Should introverts phone for freelance and consulting assignments?

An introvert is a person who is energized by being alone and whose energy is drained by being around other people. An introvert can phone for freelance and consulting assignments just as effectively as an extrovert.

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When social networking strikes out

Making a sale requires more than “know, like, trust.” To sell a high-priced, game-changing resource to a company, the organization must be open to change and able to manage this change process.

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Should freelancers sell the ability to solve client problems?

In approaching prospects for freelance assignments, if you want to position services as solving client problems, point out problems that are universal rather than portraying the prospect in a negative light. Offering to solve problems unique to the prospect is not a winning idea. It’s a turnoff. An insult.

Posted in Feature Article, Marketing Tagged with: , , ,

Courageous marketing doesn’t require all that much courage

In freelancing and consulting, it’s not the cold calling for assignments that’s scary. It’s what happens after prospects engage in conversation with us. And it’s what happens as we undertake the freelancing or consulting assignment itself.

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Do you know how to READ online posts? (I’m serious!)

Communicating is a two-way street. When we write online, we want to create relationships imbued with know, like, trust. However, because these messages may be composed in haste and ultra-succinct, the recipient must do his share in the communications process and read what we send with his interpretation of know, like, trust.

Posted in Feature Article, Social networking Tagged with: , ,

New reason to start freelance & consulting: Hiring process becomes even more stupid

A new reason to start freelancing and consulting: The hiring process is becoming ever more ridiculous and job seekers need an alternate activity so you don’t go plumb crazy from the job hunt.

Posted in Feature Article, freelancing and consulting Tagged with: , ,

Advice from George Clooney

When personally contacting prospects for freelance and consulting services, concentrate on helping them rather than whether they “like” you.

Posted in cold calling for freelance and consulting, Feature Article Tagged with: , ,

How much pay is too much for a consultant?

When a consultant gets a public contract with a high hourly rate, the public may not understand why that rate may actually be quite reasonable.

Posted in Feature Article, How much to charge Tagged with: , ,