Twitter’s beauty is in its transparency. Internet marketers can boast all they want about successes we can’t actually see, but everything they do on Twitter is out in the open for us to evaluate (with the exception of direct messages).
People tell me they hate being bothered by cold calls and therefore they would never stoop so low as to phone someone themselves for freelance and consulting assignments. However, I’d guess that the vast majority of the calls they receive are quite unlike the calls I make and fall far short of my criteria for justifiable phoning.
An introvert is a person who is energized by being alone and whose energy is drained by being around other people. An introvert can phone for freelance and consulting assignments just as effectively as an extrovert.
In approaching prospects for freelance assignments, if you want to position services as solving client problems, point out problems that are universal rather than portraying the prospect in a negative light. Offering to solve problems unique to the prospect is not a winning idea. It’s a turnoff. An insult.
In freelancing and consulting, it’s not the cold calling for assignments that’s scary. It’s what happens after prospects engage in conversation with us. And it’s what happens as we undertake the freelancing or consulting assignment itself.
A new reason to start freelancing and consulting: The hiring process is becoming ever more ridiculous and job seekers need an alternate activity so you don’t go plumb crazy from the job hunt.
When personally contacting prospects for freelance and consulting services, concentrate on helping them rather than whether they “like” you.
When a consultant gets a public contract with a high hourly rate, the public may not understand why that rate may actually be quite reasonable.