Blog Archives

Freelancing: Don’t overestimate the competition

Too much competitor research is risky. You risk too much focus on competitor strengths and not enough focus on your strengths. Believe in yourself regardless of how excellent your competitors may appear to be.

Posted in Freelance, Marketing Tagged with: , ,

Let’s get real about the U.S. job market. Why freelancing may be your answer

Economists give us positive U.S. employment data, but on the ground, it’s not looking so good. If you (or a loved one) have been unable to land the kind of job you want, freelancing may be the short-term or even

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The freelance dream

Freelancing is a happy choice when we value serving customers and helping them succeed. However, if your sole concern is your own freedom, your road ahead may be rocky. Catch the full story on LinkedIn.

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Three types of freelance craziness

No wonder many people think freelancing is the most wonderful lifestyle anyone could ever have, considering the stuff I’ve been seeing lately. Consider the very, very short workweek, the world-traveling freelancer, and the flake.

Posted in Freelance, Running a business Tagged with: , ,

Four smart ways we freelancers can handle requests for free help

What do you say when someone asks you for free professional advice? It’s a touchy question and your answer may vary depending on the circumstances. But one fundamental principle always wins the day: We handle this question most effectively when we determine our policy before we are asked.Here are four ways freelancers can handle these requests.

Posted in Freelance, Getting paid, How much to charge Tagged with: , ,

New survey of PR pros provides interesting income data

Direct referrals from first-degree contacts are the most common tactic for landing new business according to the 2015 Solo PR Pro Compensation Survey Insights Report.

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Freelancing and consulting: Why buy yourself a job when you can create one for free?

Many unemployed or underemployed people—especially those over age 40—are in the market to buy themselves jobs. The alternative is freelancing or consulting in the field of your choice. The best choice is to build upon past work experience.

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Freelancing and consulting: How the experts say you should run your business

There is a God of Marketing, and He resides in heaven above us, right on top of the electronic-data-storage cloud. With the help of adMinistering angels, He runs the marketing universe under universal laws that never screw us up.

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Eleven facts about American freelancers that you may not know . . . and some observations

The Freelancers Union and Elance-oDesk have released data from their joint study of U.S. freelancers conducted in July 2014. Here are some findings from Freelancing in America: A National Survey of the New Workforce.

Posted in Freelance Tagged with: , ,

With Labor Day behind us, the more hectic rhythms of daily life tell us that autumn is at hand. For those of us who are self-employed as freelancers or consultants, it’s time to pick up the pace of our marketing and grow our business.

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