Blog Archives

Is it time to stop blaming the economy?

C.J. Hayden on marketing your service business in today’s economy: If a set of conditions persists for years, at what point do you simply accept them as the way things are? Perhaps that point should be right now. Instead of waiting for an economic recovery to turn your business around, you could begin to turn it around yourself.

Posted in Get Clients Now, Marketing Tagged with: , ,

Social media marketing: boon or boondoggle?

The most fitting uses of social media for independent professionals are not brand awareness, market visibility, or even attracting new prospects. Instead, its best uses are one avenue (among others) to network with your existing contacts and to follow up with prospects you attract in other ways. In other words, social media can play a part — and perhaps a small part — in your marketing plan. It can’t carry the whole plan. You need to use other strategies to attract prospects in the first place, and other channels to follow up with them after you do.

Posted in Get Clients Now, networking Tagged with: ,

Have you created an impossible business?

C.J. Hayden: It’s easy to think that any business can be successful if you work hard enough, but there are many situations where this just isn’t so. Consultants, coaches, and other service professionals often start a business believing that all they need to do is charge a “reasonable” fee and sell “enough” of their time. But unless you do the math to prove or disprove your assumptions, you may be creating a business that can never succeed.

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Stop reacting and start pro-acting to market your business

Waiting to hear from the right prospects is nowhere near as productive as proactively taking steps to seek them out. And a stream of incoming communications can take up time and energy, but doesn’t always lead to closed sales.

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An action step is worth a thousand words

Brochures, sales letters, and web sites are all excellent and effective marketing tools. Writing powerful and informative marketing copy is a useful skill to learn or hire out to a professional. Just don’t let your marketing get put on hold because you haven’t yet found the perfect words to use. In marketing your services, actions really do speak louder than words.

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Naperville / Chicago Self-Employed Service Professionals Learn How To Land As Many Clients As They Want

Business coach and marketing expert Diana Schneidman will kick off her Get Clients Now!(TM) Plus live six-session seminar in the Naperville / Chicago area on November 4.

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