C.J. Hayden on marketing your service business in today’s economy: If a set of conditions persists for years, at what point do you simply accept them as the way things are? Perhaps that point should be right now. Instead of waiting for an economic recovery to turn your business around, you could begin to turn it around yourself.
C.J. Hayden: It’s easy to think that any business can be successful if you work hard enough, but there are many situations where this just isn’t so. Consultants, coaches, and other service professionals often start a business believing that all they need to do is charge a “reasonable” fee and sell “enough” of their time. But unless you do the math to prove or disprove your assumptions, you may be creating a business that can never succeed.
Waiting to hear from the right prospects is nowhere near as productive as proactively taking steps to seek them out. And a stream of incoming communications can take up time and energy, but doesn’t always lead to closed sales.
Brochures, sales letters, and web sites are all excellent and effective marketing tools. Writing powerful and informative marketing copy is a useful skill to learn or hire out to a professional. Just don’t let your marketing get put on hold because you haven’t yet found the perfect words to use. In marketing your services, actions really do speak louder than words.
Business coach and marketing expert Diana Schneidman will kick off her Get Clients Now!(TM) Plus live six-session seminar in the Naperville / Chicago area on November 4.