Blog Archives

Freelancing: When do you respond to prospective clients?

Prompt response to prospect queries shows you’re open for business. Some freelancers erroneously think that stalling on calling back makes them look more desirable. However, it may also make them appear to be less reliable (and less trustworthy with a sizable upfront deposit).

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Make money by saving money, just like Benjamin Franklin.

Investing financially in your freelance or entrepreneurial practice can be a sound investment. Here are some guidelines to help you decide which investments will meet your expectations in terms of business results and which ones are a bad investment for

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Ah, how I long for rejection . . . a freelancer’s lament

Today it’s rare for a writer to get a rejection. An actual rejection, whether by email or the rarer postal letter, is so unusual as to be taken for encouragement. Wow, someone cared enough to reject me actively!

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Marketing for freelance: Expert says I’m on the right track

Live phone conversations are the way to go in 2016. Email lists are likely to fail.

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What do you do that’s special? (describing your work)

How you talk (and write) about your freelance and consulting work should connect with your most likely prospects. The more specific your offering, the more they want to hear that specificity, no matter how dull it seems to others.

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Four lessons about building my own business I’ve learned the hard way

There’s much more to success than simply committing to build a business on a rigid schedule. it’s important to make peace with reality so you can proceed with acceptance, persistence and faith rather than frustration and defeatism.

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How to talk with prospects so they want to hear you

In landing freelance and consulting clients, giving them positive feedback is more compelling than negative. There are nice ways to give bad news that inspire prospects instead of depressing them or even angering them. People want to work with people they have a positive relationship with.

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New survey of PR pros provides interesting income data

Direct referrals from first-degree contacts are the most common tactic for landing new business according to the 2015 Solo PR Pro Compensation Survey Insights Report.

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Brave questions: how to qualify freelance and consulting prospects

Cultivating a request for information into an actual paying assignment requires time and effort. Before you take the time to write up a full proposal—or even give a price for a specific assignment—make sure they are worth the work by qualifying the prospect.

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What to do if crappy freelance / consulting prospects get you down

When you get an inbound request from someone you sense is a bad prospect for your freelance or consulting services, answer quickly and move on to something else.

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