Blog Archives

I’m sick and tired of marketing

I’ve become immune to marketing gimmicks that are supposed to be infallible. Here are five that I’ve had quite enough of.  

Posted in copywriting, Marketing

Freelancing: Don’t overestimate the competition

Too much competitor research is risky. You risk too much focus on competitor strengths and not enough focus on your strengths. Believe in yourself regardless of how excellent your competitors may appear to be.

Posted in Freelance, Marketing Tagged with: , ,

Freelancing: When do you respond to prospective clients?

Prompt response to prospect queries shows you’re open for business. Some freelancers erroneously think that stalling on calling back makes them look more desirable. However, it may also make them appear to be less reliable (and less trustworthy with a sizable upfront deposit).

Posted in Marketing Tagged with: , , ,

Make money by saving money, just like Benjamin Franklin.

Investing financially in your freelance or entrepreneurial practice can be a sound investment. Here are some guidelines to help you decide which investments will meet your expectations in terms of business results and which ones are a bad investment for

Posted in Marketing Tagged with: , ,

Ah, how I long for rejection . . . a freelancer’s lament

Today it’s rare for a writer to get a rejection. An actual rejection, whether by email or the rarer postal letter, is so unusual as to be taken for encouragement. Wow, someone cared enough to reject me actively!

Posted in cold calling for freelance and consulting, Marketing Tagged with: , , ,

Marketing for freelance: Expert says I’m on the right track

Live phone conversations are the way to go in 2016. Email lists are likely to fail.

Posted in cold calling for freelance and consulting, Marketing Tagged with: , , ,

What do you do that’s special? (describing your work)

How you talk (and write) about your freelance and consulting work should connect with your most likely prospects. The more specific your offering, the more they want to hear that specificity, no matter how dull it seems to others.

Posted in elevator speech, Marketing, phoning for freelance and consulting work Tagged with: , ,

Four lessons about building my own business I’ve learned the hard way

There’s much more to success than simply committing to build a business on a rigid schedule. it’s important to make peace with reality so you can proceed with acceptance, persistence and faith rather than frustration and defeatism.

Posted in Marketing, Running a business Tagged with: , , ,

How to talk with prospects so they want to hear you

In landing freelance and consulting clients, giving them positive feedback is more compelling than negative. There are nice ways to give bad news that inspire prospects instead of depressing them or even angering them. People want to work with people they have a positive relationship with.

Posted in Marketing, phoning for freelance and consulting work Tagged with: , , ,

New survey of PR pros provides interesting income data

Direct referrals from first-degree contacts are the most common tactic for landing new business according to the 2015 Solo PR Pro Compensation Survey Insights Report.

Posted in Freelance, Marketing Tagged with: , ,