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How freelancers and consultants can match newsletter content to their markets

if you are marketing to top executives or at least managers in your target industry, they may be more attracted to sophisticated, industry-specific newsletter content that demonstrates mastery of the assignments they offer. It is difficult to develop topics that prove your mastery of industry and / or function developments. It is even more challenging to come up with appropriate subject matter if you assign yourself a demanding publication schedule, such as weekly or even more often.

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