Blog Archives

Freelancing: A different look at niches

Let’s define a “niche” as where we direct our resources. Under this definition, we can do other projects outside our niche, but we consistently invest our time and financial resources back into our niche.

Posted in niches for freelance and consulting Tagged with: , ,

Freelance success: decide how you will market first

Conventional wisdom recommends that the first order of business for freelancers is to determine the service we will offer and whom we will offer it to. We should narrow our specialty niche and our target market very narrowly so we know where to find these prospects, say the universal “they.” We look into our souls and dig deep to embrace our paths.

However, as I observe how people are marketing today, I suspect that it is more realistic and efficient to determine how we will market and then narrow in on services and specialties that work with our marketing channel.

Posted in networking, niches for freelance and consulting Tagged with: , , ,

Freelancing and consulting: The brutal truth about USPs

The brutal truth about stating your USP is that it must promise a financial return if the product or service costs a substantial amount. Profitable USP statements have a make-money component. If there is no hint of money coming in, the USP will fail.

Posted in niches for freelance and consulting Tagged with: , , , ,

Two ways to analyze and grow your freelance or consulting business

There are two ways to approach analysis and planning for freelance and consulting clients. The first is to review every client you have had for the past several years. The second is to think about your ideal client and enumerate his characteristics.

Posted in Marketing, niches for freelance and consulting Tagged with: , , ,

Freelancing and consulting: YOU are your USP

The problem with selecting a USP is that according to the experts, you should claim a qualification or characteristic that is unique to you, that no one else possesses. That is easier said than done. However, our own unique combination of traits makes us special and worthy of the assignment in question.

Posted in niches for freelance and consulting Tagged with: , , ,

Creating websites for local businesses: Opportunities for freelancers and consultants

Current data show there’s a substantial opportunity in creating websites for local businesses. But you have to define the work to be done and payment terms carefully.

Posted in freelancing and consulting, niches for freelance and consulting Tagged with: , , ,

Freelancing and consulting: How having a good niche makes marketing much easier

Focusing on a niche builds your business while also saving you work.

Posted in niches for freelance and consulting Tagged with: , ,