We may think that introversion is incompatible with being a freelancer. Not true at all. It’s simply the American myth that there’s something wrong with introverts, that introversion must be overcome to achieve career success. Kind of interesting considering that most freelancers work by themselves. A lot.
When phoning for freelance assignments, always leave a message. If you believe that the message you leave is a nuisance, then your call itself is also a nuisance. If your call has value, so does your voicemail message.
Phoning, like any other marketing for freelance assignments, requires large numbers. Slow and steady wins the race if, like the tortoise, you can hang in there long enough. But slow and steady postpones success, making it much harder to stay engaged.
On May 23 I launched a new marketing campaign for my freelance writing services. I am testing how prospecting phone calls are received now that nuisance phone calls are so commonplace. I’m finding that by my criteria, phoning works just fine.
Eight ways to improve your phoning for freelance assignments
How you talk (and write) about your freelance and consulting work should connect with your most likely prospects. The more specific your offering, the more they want to hear that specificity, no matter how dull it seems to others.
In an initial marketing conversation, you want to get the other person to talk about themselves, especially their business and their business problems. You are using their talking to learn what they are doing, to see if there is an interface between the problems they face and the problems you solve, and to hear the language they use to frame these problems.
The big trend in marketing is toward relationship marketing. And to me, the best way to initiate a two-way relationship is to pick up the phone and call someone likely to purchase my services. Why not start a conversation? As a freelance writer specializing in the insurance industry, I have found that phoning is an authentic way to connect with those who may need my work.
In landing freelance and consulting clients, giving them positive feedback is more compelling than negative. There are nice ways to give bad news that inspire prospects instead of depressing them or even angering them. People want to work with people they have a positive relationship with.
There has been distressing news from Coca-Cola’s Atlanta headquarters: Office voicemail has been closed down. If a call would normally go into voicemail, callers receive a standard message to try phoning again later or to use “an alternative method” to…