Dysfunctional Job Market Drives Unemployed to Freelancing (News release)
Some solo for life, others temporarily for stopgap income
Book reveals how to build a lucrative freelance practice in 30 days
- Americans dream of dropping out of the dysfunctional job market and enjoying the freedom of self-employment instead.
- A 2014 survey commissioned by Freelancers Union and Elance-oDesk (now Upwork) found that one-third of the American labor force are freelancers.
- Frustrated freelancers experience unstable income, especially when they are new to self-employment. Casual networking and social media can’t generate enough high-paying work.A three-step system solves the problem by prescribing a single course of action: 1) Provide a service you know how to do from your last good job. 2) Contact the best potential business clients directly. 3) Set a reasonable timetable. (Give it 30 days.)
- Take all other marketing off the table to focus. Implement a single marketing program effectively. Go down too many marketing paths at once and nothing works.
If you are interested in writing about how freelancers and consultants succeed, I know a lot about what is going on in the marketplace and I’d love to help you with info and leads.
A freelance writer and consultant, I help others land freelance and consulting clients at Stand Up 8 Times. The business is named after a Japanese proverb, “Fall down seven times, stand up eight,” and refers to the quality of resilience.
For more information or to receive a free copy of my book, please call me at 630/771-9605 (primary phone), 630/803-4010 (cell phone in transit) or email me at email@example.com.
Book Announcement Press Release
New Book Helps Freelancers and Consultants
Land Well-Paid Assignments in 30 Days or Less
Frustrated job seekers are fed up with sending out resumes and not hearing back as well as with settling for jobs that don’t measure up to what they have done in the past. And substantial shares of those who have tried freelancing or consulting have not been able to land the desirable clients who assure they can pay all their bills.
Diana Schneidman wrote Real Skills, Real Income: A Proven Marketing System to Land Well-Paid Freelance and Consulting Work in 30 Days or Less to help the unemployed, the underemployed, and current solopros who underearn to land more clients quickly. The book explains exactly what to do and say to start building a clientele in less than a month.
Specifically, the book recommends that people testing the freelance and consulting waters:
- Offer a service as similar as possible to what they did in their last good full-time job.
- Contact the best prospects individually . . . and since today’s marketing gurus recommend developing personal relationships, why not start with a no-pressure, simple phone call?
- Get real! Let’s define quickly as 30 days, not 30 minutes.
The book has two unique features that make it especially useful to people who do not already have a large clientele:
- Instructions on 15 fast actions to put all the business pieces in place on Day 1.
- Seventeen widely recommended marketing tools to take off the to-do list for the next month and perhaps far into the future. These activities seldom yield substantial results in 30 days and take time away from faster-acting marketing.
“I’ve lost my job several times despite top-notch skills. Each time I’ve figured out how to move my bank account into the black and attract work I love,” says Schneidman. “Now I want to help others transform their desire and drive into paying assignments.”
About Diana Schneidman
Diana Schneidman helps people who want to land well-paid freelance and consulting work quickly. Her publishing and coaching practice is named Stand Up 8 Times after a Japanese proverb: Fall down seven times, stand up eight.
Schneidman is also a freelance writer and researcher specializing in the insurance and asset management industries. She holds a B.S. in English and French education from The Ohio State University and a Master’s in Library Science from Kent State University. She resides with her husband in Bolingbrook (Chicago), IL.
For more information about Diana Schneidman’s new book, visit her media page at http://www.StandUp8Times/newsroom.
REAL SKILLS, REAL INCOME: A PROVEN MARKETING SYSTEM TO LAND WELL-PAID FREELANCE AND CONSULTING WORK IN 30 DAYS OR LESS; Author: Diana Schneidman
ISBN: 978-0991015306, Createspace print book; ISBN: 978-0-991015313, Amazon Kindle ebook
5.5 x 8.5; 228 pages; Amazon link: http://www.amazon.com/dp/0991015304
Contact: Diana@StandUp8Times; 630-771-9605 (preferred phone) 630-803-4010 (in transit)
Diana is available for media interviews.
Why become a freelancer or consultant?
People become freelancers and consultants for varied reasons. Some want more freedom in scheduling their lives. Some want more variety in their work. Some want to scratch their entrepreneurial itch.
Others are reacting to the dysfunction of the job market. They’re tired of applying for jobs that they aren’t getting and appear not to be even considered for. Freelancing and consulting are opportunities they can create for themselves.
What types of work do freelancers and consultants do?
Freelancers and consultants do most any type of work that full-time employees do. The work ranges from A (advertising) to Z (zoology consultant, I suppose).
The difference between freelancers / consultants and payroll employees is the relationship of the worker to the organization and the taxation implications, but the duties can be quite similar.
How do you create a freelance or consulting practice from scratch?
There are scads of ways to get your first clients. Networking and searching the internet are obvious paths to landing assignments.
However, generally speaking, the most direct ways involve identifying the individuals most likely to have work needs that freelancers and consultants can address. Picking up the phone and calling them, supplemented with a customized email, is an effective way to win better paying B2B (business-to-business) assignments.
Are freelancers and consultants born to this lifestyle or can they develop the skills to pursue it?
There’s a misperception that only special people can handle self-employment. They were born to be entrepreneurs and their passion will see them through every obstacle to eventual success.
In the real world, many people are turning to self-employment because it’s their best chance for success. Anyone who wants to succeed at it can succeed by working at it over time.
How are the opportunities now?
here are more opportunities than ever before. Employers are knowledgeable about the benefits they enjoy by working with freelancers and consultants so it is easy to start a conversation about how you can help them.
What is the biggest mistake people make as they start freelancing and consulting?
The biggest mistake people make when they start freelancing and consulting is to rely on happenstance networking to land assignments rather than undertaking consistent marketing to obtain work.
The best initial marketing efforts put you directly in touch with potential clients. It’s tempting to postpone marketing until you have the perfect website and a strong presence on Facebook and LinkedIn, but all this preparatory work interferes with actually reaching out to your market.
What is the biggest mistake people make once they get their freelance or consulting practice up and running?
The biggest mistake freelancers and consultants make is to let their marketing efforts fall by the wayside as soon as they have work. Once you’re busy, you have to find ways to juggle marketing activities while also completing client assignments.
How can you create job security as a freelancer or consultant?
The best way for a freelancer or consultant to create job security is to keep marketing. Having one or two clients who keep you busy full-time gives the illusion of security, but the situation can suddenly fall apart for reasons beyond your control.
Self-employed individuals must continue to market until they retire in order to help assure their job security.
FOR IMMEDIATE RELEASE
BOLINGBROOK/CHICAGO, IL – October 1, 2014 – Four reasons you should reach out to your corporate freelance and consulting prospects now
With Labor Day behind us, the more hectic rhythms of daily life tell us that autumn is at hand. For those of us who are self-employed as freelancers or consultants, it’s time to pick up the pace of our marketing and grow our business.
Here are four reasons autumn is the ideal time to step up our marketing and fill our schedules with paying work:
- Corporate departments turn up the heat on back-burner projects as their people return from vacation. More work requires more workers to do everything that needs doing. This means opportunities for freelancers and consultants.
- Children are in school. For parents who work at home, life has returned to a more structured routine. Peace and quiet during day hours lets us concentrate on bringing in more work and getting it done.
- Companies rev up spending. They reassess how to spend down budget balances by the end of the year. They also consider which projects they will introduce in next year’s budget, which may involve soliciting proposals from service providers and even preliminary project expenditures.
- Managers review where they stand in achieving annual objectives. If they lag in meeting monthly and quarterly objectives, they will need to make an extra effort to catch up by yearend. This may mean they call in freelancers and consultants.
When you are self-employed as a freelancer or consultant, you must always be marketing to monetize your workday. Autumn’s crisp weather helps us settle into a work mindset and reach out to corporate clients just as they are plowing back into their work.
For more advice on landing lucrative freelance and consulting assignments, check out Real Skills, Real Income: A Proven Marketing System to Land Well-Paid Freelance and Consulting Work in 30 Days or Less by Diana Schneidman. It’s available on Amazon.
Contact: Diana Schneidman, 630-771-9605 (preferred phone) 630-803-4010 (in transit), firstname.lastname@example.org; www.StandUp8Times.com/media
FOR IMMEDIATE RELEASE
This article (617 words) may be used in whole or part with a short attribution please. Shorter versions available upon request. The author is also available for interviews. Special feature story inquiries welcome.
Contact: Diana Schneidman, 630-771-9605 (preferred phone), 630-803-4010 (in transit), email@example.com or simply hit reply to this email release; media page: www.StandUp8Times.com/media.
BOLINGBROOK/CHICAGO, IL – August 1, 2014 –
Eight reasons you should freelance or consult while you look for a “real job”
Everyone knows that the best time to look for a job is when you have a job. But what if you don’t have one?
Looking for your next job is itself a full-time occupation, but you get weary of scanning job ads, adapting your resume to each opportunity, networking, researching, following up and other tasks necessary to get your career back on track. It’s hard to stay excited, focused, productive or even hopeful.
Combining self-employed freelance and consulting work with your job search might be the answer for keeping you fresh and alive, while enhancing your self esteem, nourishing your soul and keeping you current with the pulse of the professional world.
Diana Schneidman, author of Real Skills, Real Income: A Proven Marketing System to Land Well-Paid Freelance and Consulting Work in 30 Days or Less, has survived bouts of unemployment and underemployment as well, and knows what you are going through. Finding assignments as a freelance writer and editorial consultant made a real difference in her life, taming her stress and lifting her spirits.
Schneidman identifies eight ways that adding in freelancing and consulting work can make your job search more effective!
- Bring in some cash. Applying for jobs is a lot of time-consuming work but contributes nothing to the household budget. A little income, using skills you already have, can go a long way while you are between full-time jobs.
- Fill in the employment gap on your resume. When you perform real assignments, you close the glaring hole in your employment history.
- Beef up your resume, your LinkedIn profile and your portfolio. Choose assignments strategically to match your work goals. Then add these accomplishments to your resume and online presence so hiring managers see how you are already doing the job you want.
- Explore new opportunities. Thinking of branching out? Trying something different to create a new professional you? Freelancing and consulting clients may be more flexible and open minded than full-time employers.
- Give meaning to your day. Yes, looking for a job is your main occupation now, but sometimes you run out of useful leads or activities. Rather than waste time applying for jobs you don’t want or do not qualify for, why not spend the unfilled hours doing work that interests you and pays?
- Build up your confidence. When you take on assignments that use your strengths and experience, it reminds you of the talents on which you have built your career. When a client praises your work or better yet, sends you a check, it feels great!
- Alert you to job openings. In practice, this is the worst reason to try freelancing and consulting. Some clients may avoid you for short-term assignments if they know you want full-time work. However, if your client loves your work, you may find yourself on the inside track.
- Launch you into your own business. The best thing about trying something new is you never know what you might discover! As an interim freelancer or consultant, you may enjoy the experience so much and find success so quickly that you drop the job hunt and get serious about building your career as a solopreneur.
Want to turn that job-loss lemon into job-opportunity lemonade? Consider freelancing and consulting. They may be your stop-gap path or even your dream career.
Diana Schneidman is the author of Real Skills, Real Income: A Proven Marketing System to Land Well-Paid Freelance and Consulting Work in 30 Days or Less, available on Amazon. For more free information, including a report on the Three Secrets to Freelance and Consulting Success, visit http://www.StandUp8Times.com.
Contact: Diana Schneidman, 630-771-9605 (preferred phone) 630-803-4010 (in transit), firstname.lastname@example.org; www.StandUp8Times.com/newsroom
FOR IMMEDIATE RELEASE
Contact: Diana Schneidman, 630-771-9605 (preferred phone), 630-803-4010 (in transit), Diana@StandUp8Times.com; media page: www.StandUp8Times.com/newsroom
6 ways that freelancers and consultants can create their own job security
BOLINGBROOK/CHICAGO, IL – March 1, 2014 – It’s counterintuitive but true: Freelancers and consultants enjoy more job security than people with regular J-O-B-S.
Corporate employment seems secure, but your boss may be writing up your pink slip right now. In contrast, when you are self-employed, your prospects for winning each proposal may be uncertain, but you have more control over shaping your future. You always are free to pursue more clients without dropping or alienating the old.
“The inherent risk in freelancing and consulting is rather apparent,” notes Diana Schneidman, author of Real Skills, Real Income: A Proven Marketing System to Land Well-Paid Freelance and Consulting Work in 30 Days or Less. “However, with careful planning and consistent effort, you can keep enough lucrative assignments in the pipeline to earn a full-time living on your own terms.”
Schneidman offers the following tips to enhance your job security as a freelancer or consultant:
- Keep marketing! You’ll always be marketing your services until the day you retire. At times you may have enough work or even too much, but either way, you must stay active in the marketplace. As you complete extended projects, you’ll want the next ones all lined up.
- Diversify your client base. One or two clients may supply substantial income for awhile, but it won’t last forever. Actually, when a client relationship is especially intense, that client may recognize his need to hire a full-time employee to take over the work you have been doing.
- Stay in touch with past clients. The best prospects are clients who have been pleased with your work in the past. Make an effort to remain in their sights and remind them tastefully of your value. Email them your newsletter, forward articles to them that they will find useful, and connect with them on LinkedIn.
- Maintain a database of your contacts. You’ve got to maintain excellent records so you can build on the marketing work you’ve already done. Record every name, email address, and phone number promptly so you don’t lose valuable data you’ll need later on. Today you may remember everything about a prospect or a client, but eventually even their names will slip out of your mind unless you have a system to save and retrieve every tidbit that comes your way.
- Keep learning. Develop new skills. Resolve to keep pace with changes in your specialty and your industry. Master new technology so you are never out of date, regardless of your age.
- Maintain a positive attitude. You’ll need it. When you are self-employed, it’s never enough simply to show up at your desk. You must proactively pursue work. This is much easier to accomplish when your spirits are high . . . or at least you’re not down in the dumps.
Real Skills, Real Income: A Proven Marketing System to Land Well-Paid Freelance and Consulting Work in 30 Days or Less presents a step-by-step system to obtain great assignments quickly. If you are unemployed or underemployed or if you are a current solopro who is short on good clients, these clear-cut instructions will explain exactly what to do and say to build your clientele.
The book includes a list of 15 fast actions to establish a business in a single day and a list of 17 widely recommended marketing tools to take off the to-do list near term and perhaps far into the future.
For more information, go to http://www.StandUp8Times.com. The print book and ebook can be purchased at Amazon http://www.amazon.com/dp/0991015304.
Contact: Diana Schneidman, 630-771-9605 (preferred phone) 630-803-4010 (in transit), Diana@StandUp8Times.com; www.StandUp8Times.com/newsroom.