Blog Archives

Dissecting the freelancer / consultant marketing email

Let’s analyze a freelancer writer’s much-criticized prospecting email.

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Freelancing & consulting: Double your marketing efficiency

If you’re going to build a freelance or consulting practice through targeted emailing to prospects, why not add targeted phoning to maximize your impact?

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Maybe email marketing isn’t so great?

During the last few weeks I’ve had an experience that confirms—or even deepens—my doubts about emails as a marketing medium.

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Chortles from my email, part 4

Another chortle-worthy email in which a wife lowers the price of a product offering without alerting hubby.

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Chortles from my email, part 3

Another chortle-worthy email in which the staff of an unnamed online marketing guru allegedly run a sale and notify the entire list without the boss’s knowledge.

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Chortles from my email, part 2

Here’s the full text of an email I received at 6:25 p.m. on Friday. It was sent via Aweber, hence the “personalization.” Subject: Diana have a good weekend Diana, Just wanted to say have a good rest of the weekend.

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Chortles from my email, part 1

This is the first in a continuing series on emails that (unintentionally) tickle me. “Chortles” is one of my favorite words from my distant past as an English education major. You only see it in children’s books. (I just found

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