C.J. Hayden on marketing your service business in today’s economy: If a set of conditions persists for years, at what point do you simply accept them as the way things are? Perhaps that point should be right now. Instead of waiting for an economic recovery to turn your business around, you could begin to turn it around yourself.
Waiting to hear from the right prospects is nowhere near as productive as proactively taking steps to seek them out. And a stream of incoming communications can take up time and energy, but doesn’t always lead to closed sales.
Brochures, sales letters, and web sites are all excellent and effective marketing tools. Writing powerful and informative marketing copy is a useful skill to learn or hire out to a professional. Just don’t let your marketing get put on hold because you haven’t yet found the perfect words to use. In marketing your services, actions really do speak louder than words.
Business coach and marketing expert Diana Schneidman will kick off her Get Clients Now!(TM) Plus live six-session seminar in the Naperville / Chicago area on November 4.
Professionals who have built successful long-term businesses have learned that continuing to market pays off in both the best of times and the worst of times. But you may not be able to produce new results by marketing in the same old way. Here are six suggestions for how to keep your marketing up when the overall business climate is down.
If you sense that you are not getting paid enough for the projects you undertake for clients, there are two likely causes.You may be underestimating the amount of time required to complete a job, or you may not be negotiating adequately with the client at the beginning.
How does a client decide who they are going to hire? It all comes down to three critical factors: match, proof, and trust. Think of these three factors for beating the competition — match, proof, and trust — as a recipe where you can sometimes substitute one for the other.
If you’re in business because you want to make a difference, help others, and contribute your unique gifts, you may be handicapped in marketing and sales because so much of your focus is on other people’s desires and needs. But here’s the reality. If you can’t make a living doing what you do, you won’t be able to make a difference. If people don’t hire you, you don’t get to share your gifts.
Get Clients Now! has been compared to a cookbook because it helps self-employed professionals list their marketing ingredients and follow their own step-by-step recipe to bake a “win” with rich chocolate frosting. I am excited to announce my first Get Clients Now! group coaching program, to be held in the Naperville / western Chicago suburbs, starting in October. And after that I’m looking forward to offering a teleseminar-based series to serve you wherever you live . . . in a format unaffected by January snowstorms.