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PR copy isn’t what it used to be but maybe that’s OK

Media releases (that is, releases for all media rather than print alone) and similar pieces are posted on multiple sites—press release sites, blogs, LinkedIn groups, article directories and more—with the intent of posting multiple versions to impress Google. Over-thinking exact wording is kind of silly when varied editions will be produced, whether mechanically (by spinning software) or as rewrites by humans.

Posted in copywriting, Feature Article, Press release Tagged with: , ,