Blog Archives

Freelancing: A different look at niches

Let’s define a “niche” as where we direct our resources. Under this definition, we can do other projects outside our niche, but we consistently invest our time and financial resources back into our niche.

Posted in niches for freelance and consulting Tagged with: , ,

Freelance success: decide how you will market first

Conventional wisdom recommends that the first order of business for freelancers is to determine the service we will offer and whom we will offer it to. We should narrow our specialty niche and our target market very narrowly so we know where to find these prospects, say the universal “they.” We look into our souls and dig deep to embrace our paths.

However, as I observe how people are marketing today, I suspect that it is more realistic and efficient to determine how we will market and then narrow in on services and specialties that work with our marketing channel.

Posted in networking, niches for freelance and consulting Tagged with: , , ,

Freelancing and consulting: The brutal truth about USPs

The brutal truth about stating your USP is that it must promise a financial return if the product or service costs a substantial amount. Profitable USP statements have a make-money component. If there is no hint of money coming in, the USP will fail.

Posted in niches for freelance and consulting Tagged with: , , , ,

Freelancing and consulting: YOU are your USP

The problem with selecting a USP is that according to the experts, you should claim a qualification or characteristic that is unique to you, that no one else possesses. That is easier said than done. However, our own unique combination of traits makes us special and worthy of the assignment in question.

Posted in niches for freelance and consulting Tagged with: , , ,

Freelancers and Consultants: What do you do better than anyone else?

Often-repeated wisdom is that when you are offering your freelance or consulting services, you tell your prospect what you do better than your competition. It takes some thought to express what you do better than anyone else in a way that isn’t ridiculous.

Posted in cold calling for freelance and consulting, Marketing Tagged with: , , ,

Creating websites for local businesses: Opportunities for freelancers and consultants

Current data show there’s a substantial opportunity in creating websites for local businesses. But you have to define the work to be done and payment terms carefully.

Posted in freelancing and consulting, niches for freelance and consulting Tagged with: , , ,

Freelancing and consulting: How having a good niche makes marketing much easier

Focusing on a niche builds your business while also saving you work.

Posted in niches for freelance and consulting Tagged with: , ,

Jump-start your freelance or consulting practice in three steps

Three action steps to start making money quickly as a freelancer or consultant: 1. Go after assignments similar to your last good job. 2. Phone the best prospects. 3. Get real. Plan to get paying work within 30 days, not 30 minutes.

Posted in Feature Article Tagged with: , , , , , , ,

Niche selection: Assessing your rate-setting comfort level

Here’s a lesson I’ve learned the hard way: Select a niche in which you feel comfortable charging an attractive fee for your work. My own freelance niche is writing and market research in the insurance and asset management industries. Over

Posted in Feature Article Tagged with: , , ,

Allowing our niche to unfold

Discovering our “ultimate” niche requires time and inspiration.

Posted in Freelance, Marketing Tagged with: