Blog Archives

The freelance sale: Just the right thing to say

If you spend as much time as I do on the internet learning the “perfect” sales script, you may be missing the point. Don’t let “perfect” inhibit you from getting busy and getting business. Here’s how I got it wrong.

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Cold calling for freelance work: Leave a message? Yes, yes, yes!

When phoning for freelance assignments, always leave a message. If you believe that the message you leave is a nuisance, then your call itself is also a nuisance. If your call has value, so does your voicemail message.

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My current campaign for freelance writing work: how it’s going

On May 23 I launched a new marketing campaign for my freelance writing services. I am testing how prospecting phone calls are received now that nuisance phone calls are so commonplace. I’m finding that by my criteria, phoning works just fine.

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Phoning for freelance work? Eight ways to avoid hostile responses

Eight ways to improve your phoning for freelance assignments

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Marketing for freelance: Expert says I’m on the right track

Live phone conversations are the way to go in 2016. Email lists are likely to fail.

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How to talk with prospects so they want to hear you

In landing freelance and consulting clients, giving them positive feedback is more compelling than negative. There are nice ways to give bad news that inspire prospects instead of depressing them or even angering them. People want to work with people they have a positive relationship with.

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5 do’s and 5 don’t’s when phoning for freelance and consulting work

To land new freelance and consulting clients, why not simply pick up the phone and call prospects? Here are five helpful tips and five practices to avoid that will improve your success rate.

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Is phoning for freelance and consulting work really so awful?

One of the biggest names in copywriting has sent out a newsletter recommending that freelance writers not telephone businesses for assignments because it is an awful practice. In his newsletter he labels it “cold calling,” a term I avoid because it unfairly characterizes the practice as “cold,” when it’s actually no more “cold” than reaching out to as-yet strangers via any other medium, such as email, networking events, etc. I refute his arguments against cold calling.

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Freelancers and consultants: How to get to NO faster

When phoning prospects to land freelance and consulting assignments, we should qualify prospects effectively and conserve our time for better prospects. We want more NOs and we want them early in the conversation.

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The perfect cold calling script for freelancers and consultants

Writing out your cold calling script for freelance and consulting assignments helps, but it’s over the course of delivering it again and again that the rough edges wear away.

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