Nike: Goddess of Branding
When the experts discuss personal branding, they often cite the Nike brand first. You know Nike, home of the Swoosh and Just Do It! The...
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Diana Schneidman
Jun 25, 20202 min read
How to narrow the Baby Boomer niche
I love demographic data. This is a somewhat surprising pleasure for someone who is admittedly not a numbers person. In part, I enjoy...
Diana Schneidman
Jun 24, 20202 min read
A major—and unrecognized—danger in corporate employment
Many risks and problems in cubicle labor come to mind instantly. Foremost among them is that you can be terminated at any time. But...
Diana Schneidman
Jun 24, 20202 min read
How to succeed without a website
Last week I participated on a panel discussion on how to be (or become) a freelance writer sponsored by the Independent Writers of...
Diana Schneidman
Jun 24, 20202 min read
How to choose the best association memberships to connect with the right prospects
Thinking about telephoning (called “cold calling” by others) to start landing freelance and consulting clients? The first challenge is...
Diana Schneidman
Jun 24, 20202 min read
Fool’s gold in the job market
Years ago when I was between jobs I was rather desperate for health insurance. So I accepted temp assignments billed as “temp to perm,”...
Diana Schneidman
Jun 24, 20202 min read
How savvy is your market about social networking?
I’m going to tell you something so shocking you’ll plotz (Yiddish for burst or explode): There are college-educated adults right here in...
Diana Schneidman
Jun 24, 20202 min read
Oh, the things I’ll do for a “free” gift
OR A full year of Jazzercise and all I got is this lousy T-shirt I consider myself to be a case study in marketing. When I want to...
Diana Schneidman
Jun 24, 20202 min read
Calling for clients? Quality over quantity
I make no apologies for it: When I advise on how to start a freelancing or consulting practice quickly, I recommend phoning large numbers...
Diana Schneidman
Jun 24, 20202 min read
You are not behind!
As I’ve written before, I’m a huge fan of Flylady. Marla Cilley at Flylady.net emails daily reminders to keep housekeeping chores and...
Diana Schneidman
Jun 24, 20202 min read
Great lists to ID local freelance and consulting prospects
Actively searching out leads to phone for freelancing and consulting assignments can quickly devour lists of names. This means living in...
Diana Schneidman
Jun 24, 20203 min read
Bob Bly is keeping me up at night
or The 90 / 90 rule revealed Last week I received a newsletter from famed writer and marketer Bob Bly that was fairly interesting when I...
Diana Schneidman
Jun 24, 20202 min read
How to get as many books as you could ever want for FR*^!
It sounds too good to be true. It sounds like the emails we receive several times a day, seven days a week. But it is true! I save...
Diana Schneidman
Jun 24, 20202 min read
Lists for word lovers . . . and haters
I regret that I’m late to the party, but after 35 years I’ve finally discovered Lake Superior State University’s annual banished words...
Diana Schneidman
Jun 23, 20203 min read
What Confucius can teach us
I recently read Confucius Lives Next Door: What Living in the East Teaches Us about Living in the West by T.R. Reid, correspondent for...
Diana Schneidman
Jun 23, 20202 min read
Farewell to my dad, Cy Cohen
I’m so sad to write that my dad, Simon (“Cy”) G. Cohen, passed away on Saturday, March 20. We held the funeral the following Wednesday....
Diana Schneidman
Jun 23, 20203 min read
How to write effective articles for Ezinearticles.com
Back as an undergrad in English education at Ohio State, I took a writing course that yielded the single most important advice on writing...
Diana Schneidman
Jun 19, 20202 min read
Using Google Alerts to find marketing leads
If you are developing a freelance or consulting practice by directly contacting the individuals most likely to hire you, identifying...
Diana Schneidman
Jun 19, 20202 min read
Who among us is killing the most time online?
The other day I discovered Bob Bly’s Internet Marketing Hall of Fame. When I reviewed the list on March 4, I found 80 names of successful...
Diana Schneidman
Jun 19, 20202 min read
Read this “for all the right reasons”
I love to study the English language. I am fascinated by the origin and history of interesting words. But unlike many people who love...
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