Diana SchneidmanJun 25, 20201 minNike: Goddess of BrandingWhen the experts discuss personal branding, they often cite the Nike brand first. You know Nike, home of the Swoosh and Just Do It! The...
Diana SchneidmanJun 25, 20202 minHow to narrow the Baby Boomer nicheI love demographic data. This is a somewhat surprising pleasure for someone who is admittedly not a numbers person. In part, I enjoy...
Diana SchneidmanJun 24, 20202 minA major—and unrecognized—danger in corporate employmentMany risks and problems in cubicle labor come to mind instantly. Foremost among them is that you can be terminated at any time. But...
Diana SchneidmanJun 24, 20202 minHow to succeed without a websiteLast week I participated on a panel discussion on how to be (or become) a freelance writer sponsored by the Independent Writers of...