top of page
The Blog
Search
Freelancers and Consultants: What do you do better than anyone else?
Often-repeated wisdom is that when you are offering your freelance or consulting services, you tell your prospect what you do better than...
Diana Schneidman
Jul 3, 20202 min read
Life lessons from Project Runway
Lately my favorite TV show has been “Project Runway.” It’s a reality show where a group of clothing designers compete to win the...
Diana Schneidman
Jul 3, 20203 min read
Edit your blog posts? Yes or no?
I have to confess. Yes, I edit and revise my blog posts, sometimes at length, before posting. Actually, I edit most anything I write...
Diana Schneidman
Jul 3, 20202 min read
Creating websites for local businesses: Opportunities for freelancers and consultants
Sixty-three percent of small businesses do not have a website and one-fourth of small businesses don’t even show up in search results....
Diana Schneidman
Jul 3, 20203 min read
Who is successful enough to teach and coach others?
Who is successful enough to coach others or even to write about marketing and business development for freelancers and consultants? I’ve...
Diana Schneidman
Jul 3, 20202 min read
My first law of marketing for freelancers and consultants
Over the years I’ve seen much advice recommending marketing activities that are labor intensive and sometimes exceptionally tedious as...
Diana Schneidman
Jul 3, 20203 min read
The very best reason to quit freelancing and get a job
The very best reason to quit freelancing or other self-employment and take a regular job is when you can get valuable experience that...
Diana Schneidman
Jul 3, 20203 min read
Common—but bad—advice to freelance writers
For many years I have seen the same wretchedly terrible advice given to freelance writers (and other freelancers as well): If you don’t...
Diana Schneidman
Jul 3, 20202 min read
Want to be a thought leader? Great thoughts and how to think them
Here is an easy-to-implement idea for developing meaningful, thoughtful content A thought leader is simply someone who publishes a...
Diana Schneidman
Jul 3, 20201 min read
A better way than organic Google search?
It’s impossible for a small or even mid-size business to implement an optimization program that will use Google to grow its business in...
Diana Schneidman
Jul 2, 20203 min read
Help! SEO has fallen and it can’t get up
The purpose of Search Engine Optimization (SEO) is to get your content on the first page of Google results or at least on the first few...
Diana Schneidman
Jul 2, 20204 min read
Crappy advice on how to get prospects to answer your call
A sales expert recommends that when phoning to follow up on freelance or consulting proposals, you should block your phone number because...
Diana Schneidman
Jul 2, 20203 min read
Freelancing & consulting: Double your marketing efficiency
In my last blog post and the follow-up comments, we discussed how to use emailing to build a clientele. Experts recommend making the...
Diana Schneidman
Jul 2, 20202 min read
Freelance and consulting: When a prospect insists upon underpaying
Common wisdom is that prospects who refuse to pay our price and try to negotiate it down do not respect us. The solution is to stand up...
Diana Schneidman
Jul 2, 20203 min read
Maybe email marketing isn’t so great?
Personally, I’m brutal with the email I receive. Much of it goes directly into “postpone” or even “delete” files, plus lots of the ones...
Diana Schneidman
Jul 2, 20202 min read
Freelance and consulting: The tyranny of accountability
I’m coming to hate the word “accountability” when applied to creative decision-making, whether in developing a marketing plan or...
Diana Schneidman
Jul 2, 20202 min read
Are women over-complicating their marketing via social media?
Fewer men than women use social media, men are less likely to contribute every day, and men spend a lot less time on social media. This...
Diana Schneidman
Jul 2, 20203 min read
Freelancers and consultants: When friendly conversations morph into your performance appraisal
It starts out as a regular conversation. You’re talking with family or friends and the topic of your business comes up. Either because...
Diana Schneidman
Jul 2, 20203 min read
LinkedIn: New stuff I didn’t know about LinkedIn
I’ve been on LinkedIn for a few years now and experimenting with ways to use it. However, some of my time on it has not been very...
Diana Schneidman
Jul 2, 20203 min read
In praise of BSOs (Bright Shiny Objects)
Bright Shiny Objects can waste lots of time but they can also serve us . . . if we can manage their temptation. First, a definition. What...
Diana Schneidman
Jul 2, 20202 min read
Blog: Blog2
bottom of page