Want to be a thought leader? Great thoughts and how to think them
Here is an easy-to-implement idea for developing meaningful, thoughtful content
A thought leader is simply someone who publishes a thought that is ahead of the pack. That may mean someone who is miles ahead of everyone else, or it may describe someone who is only a few steps further along the road.
To be a valid “thought leader,” you don’t need to lay claim to a new theory of relativity. We’re not talking Albert Einstein. Or Adam Smith or Sir Isaac Newton.
But we are talking about provocative content that sets you apart from the rest. Content that readers value and that inspires them to remember your name and take action. That people dive in and read right away . . . or set aside—even printing off . . . to review when they have more time.
Content doesn’t need to be long. In fact, most internet writing of value falls within the 400 to 1,200 word range.
It doesn’t need to be high-fallutin’ intellectual and over most people’s heads. You want to relate to your reader, not overwhelm him with supposed brilliance. Effective writing connects to your reader; it doesn’t sail right over his head.
It’s amazing how few corporate writers have discovered my secret of thought-leader writing that overcomes I-can’t-think-of-anything-to-write-about despair with uncommonly effective (and efficient) ideas:
Track down studies and surveys, whether inside your industry or on broad trends that impact your industry, and report this news to your readers.
Originally posted 1-1-13