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  • Diana Schneidman

Blogging for Money: The Most Certain Way to Profit by Writing Blogs

The most certain way to profit from blogging is to sell your freelancing writing services to a business, professional or association blog.

Businesses are exploring blogging as a way to build personal relationships with their customers and ultimately, to contribute to the bottom line, yet many small- to medium-sized organizations have no staff available to take on this long-term, time-consuming writing assignment.

Turning to freelance writers is their perfect solution. The company enjoys all the usual benefits of blogging as well as the convenience of working with a professional writer. This results in higher quality and more consistent content than would result from forcing an employee who is not a writer to take on this responsibility.

Writers clearly benefit as well since:

  • There’s no risk. Once you get the assignment and agree on a fee, that’s it. Payment does not depend on sales, advertising, Google ranking or other at-risk results that independent bloggers pray will monetize their personal blogs.

  • The assignment is long-term. Blogs just keep going and going. A blog is never “done.” It’s never put to bed till next year or even till next month.

  • The work is plentiful. Blogs are typically launched to court favor from the Google optimization algorithms and to nurture relationships between the organization and the reader. From both perspectives, quantity counts.

Yet the system also demands quality. Sometimes quality is spelled out as Google-pleasing practices. These blogs structure every entry to place keywords prominently and otherwise drive search engine traffic. Others are written to appeal to the actual reader. Some blogs do both.

  • It’s easy to structure the work for frequent payment, reducing the risk of being financially short-changed. Simply specify weekly payment or some other timely interval that matches up with how often you update the blog.

  • Once you get in the door, you can expand the assignment by reworking content into additional formats (called “multipurposing”) or by adding on additional, unrelated assignments. For instance, you may suggest that they re-use blog content in their newsletter—and then offer to write the rest of the newsletter. Or use blog content and other information about the company to create a PowerPoint and speech for use by top executives. Or tailor tweets and Facebook updates that piggyback on your blog entries. Or moderate the blog itself, approving reader comments (and deleting inappropriate ones) and then responding online.

How to land these assignments?

The best way to capture these assignments is also the most direct way: Track down and pitch the appropriate executive at the target company. I suggest starting with a phone call and, ideally, an email as well.

Before you do this you’ll need some writing samples similar in length, tone and perhaps even subject matter to your target blog. However, there’s no reason to write an entire campaign until you are sure you have their interest. Your initial approach may receive no response so it is not necessary to prepare too extensively in order to make an initial contact.

Writing blogs as a freelancer creates a true win-win. The client firm benefits from a professionally written blog, and the writer (you!) enjoys a steady, stimulating assignment.

Originally posted 2-14-11

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