What you need to know for your small business to succeed
I usually use this space to present my own ideas, but today I am recommending someone else’s work. Carol Tice has just issued The Pocket Small Business Owner’s Guide to Starting Your Business on a Shoestring.
Consistent with her title, Carol contends that most businesses that close their doors do so because they run out of money. She covers every aspect of starting a business from the same perspective—how to do it as inexpensively as possible.
She succeeds in her goal but her book is more than a laundry list of cost-saving tips. It’s not about recycling paper clips and using the backs of discarded reports as scrap paper.
It’s more of a checklist of all the alternatives for such functions as market research, e-commerce, facilities, labor and financing because it is rather comprehensive, but it also expands upon each possibility to help you evaluate it in terms of your business.
The book is a great resource, explaining such important topics as how (or if) to conduct a SurveyMonkey survey, how to calculate key financial figures, and the benefits and shortcomings of various corporate legal structures. The book also includes case studies illustrating success stories.
While your collecting books, I also recommend The Freelancer's Bible: Everything You Need to Know to Have the Career of Your Dreams - On Your Terms by Sara Horowitz. Horowitz is founder and head of the Freelancers Union.
I recommend both books as excellent resources for freelancers and consultants. I have reviewed both on Amazon where they are available for purchase. (The links in this post are not affiliate links.)
Originally posted 7-7-13