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Freelancers and consultants: What do you say when a prospect asks where you got their name?
I recommend that freelancers and consultants connect with prospects for their services through targeted phoning (sometimes called “cold...
Diana Schneidman
Jul 2, 20203 min read
Marketing: Who is on Twitter now?
If you use Twitter to publicize your freelance or consulting business . . . or, in fact, any kind of business . . . it’s priceless to...
Diana Schneidman
Jul 2, 20202 min read
How consumers really engage with a brand
Marketers should simplify purchasing decisions, a process that is four times more effective than social engagement in driving sales. I...
Diana Schneidman
Jul 2, 20202 min read
The freelancer or consultant’s real secret to marketing success
I think I may have stumbled upon the secret of success in marketing, especially internet marketing. Drumroll please: Rat tat tat tat tat...
Diana Schneidman
Jul 2, 20202 min read
Freelancing: How to achieve the flexibility and freedom you want
I recently wrote about a survey of freelancers’ attitudes that found the top two reasons people decide to freelance is to enjoy...
Diana Schneidman
Jul 2, 20203 min read
Looking inside the mind of a freelancer
Mashable recently ran an attractive infographic illustrating the findings of a recent survey from 24 Seven on freelancers’ attitudes...
Diana Schneidman
Jul 2, 20202 min read
Freelance and consulting: prompt payment is top priority
The Wall Street Journal on June 7 ran a story that I find alarming: Larger companies are slower than in the past to pay small creditors....
Diana Schneidman
Jul 2, 20202 min read
Phoning for freelance & consulting assignments: it still works!
I’m in growth mode on my freelance writing and research business so I’m doing the very things I advise you to do, starting with phoning....
Diana Schneidman
Jul 2, 20203 min read
Freelancers and consultants: 2 things that bum us out and what to do about them
Two things are going on out there in the world that are messing with our heads. For both, we need to be aware of them and not let them...
Diana Schneidman
Jul 2, 20202 min read
Freelance and consulting: How much follow-up is too much?
A reader recently asked about following up on targeted phone calls to freelance and consulting prospects (also called “cold calling” by...
Diana Schneidman
Jul 2, 20204 min read
Crappy blog comments: A peek behind the curtain
As someone who maintains a blog, I’ve decided to “pull back the curtains,” as they say in the world of marketing experts, so you can see...
Diana Schneidman
Jul 2, 20204 min read
Using LinkedIn to get freelance writing assignments: Am I too sensitive?
I’ve been a student of how to market freelance writing services online for years, but a few weeks ago I ran into a “situation” that I...
Diana Schneidman
Jun 30, 20202 min read
Phoning for freelance and consulting assignments: Another reason to do it yourself
When you make your own calls for freelance and consulting assignments, people are more likely to go the extra mile to help you out. From...
Diana Schneidman
Jun 30, 20202 min read
Something better than Google. Yes!
To say that Google dominates the general search-engine market is an understatement. It’s now at 66%, according to comScore. (The...
Diana Schneidman
Jun 30, 20202 min read
Call reluctance in freelancing and consulting: Damaging self-talk and how to conquer it
What does your brain whisper to you (or even scream!) when you try to start phoning freelance and consulting prospects? Is it: I must...
Diana Schneidman
Jun 30, 20202 min read
Maintain your momentum!
How freelancers and consultants can keep our marketing muscle toned up Lately I’ve been in marketing mode for my freelance writing...
Diana Schneidman
Jun 30, 20203 min read
What’s a better name for cold calling?
I’ve been puzzling over a fundamental issue for months—or truly, years now—and I’d like your input: Should I call “cold calling” by some...
Diana Schneidman
Jun 30, 20202 min read
Charge what you’re worth . . . enough already!
Looks to me, based on what I’ve been seeing in my inbox for years now, that the most consistent, evergreen marketing topic aimed at...
Diana Schneidman
Jun 30, 20202 min read
Enliven your work!
Do you have certain tasks on your to-do list that never get done? You copy them over from day to day or week to week. Or they sit on some...
Diana Schneidman
Jun 30, 20202 min read
The writer’s best New Year’s habit
Thanksgiving introduces a period of introspection that culminates in New Year’s resolutions. There’s the resolutions I never keep and in...
Diana Schneidman
Jun 30, 20203 min read
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