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A really fun analytical tool


I just found something that is so much fun I have to share it.

It’s the Emotional Marketing Value Headline Analyzer of the Advanced Marketing Institute. (By the way, it’s free and you don’t need to sign up for anything.)

http://www.aminstitute.com/headline/index.htm

First, it scores the headline for Emotional Marketing Value (EMV) Words. The Institute claims that headlines written by professional copywriters typically score between 30% and 40%, while the best copywriters achieve scores between 50% and 75%.

The analysis also classifies each headline as spiritual, empathetic or intellectual.

Spiritual impact words “carry the strongest potential for influence,” says the Institute. Empathetic impact words are especially attuned “with people and businesses involved with care-giving,” including mothers. Intellectual impact words “have the broadest appeal to people in general.”

I’m enjoying myself so much that I’m finding all sorts of copy to test. I’m going through marketing text I’ve written to see how various headlines and titles score.

Here are some of my tests:

Two secrets to get freelance and consulting assignments quickly and two dangerous questions guaranteed to lock you up in analysis-paralysis prison

This is the title of my free giveaway report when you sign up for my free newsletter.

Score: 47.62%. Predominant emotion classification: Spiritual

How to start earning money quickly as a freelancer or consultant

This copy is used in some of my marketing materials.

Score: 45.45%. Predominant emotion classification: Intellectual

Who else wants to start earning money quickly as a freelancer or consultant

This changes the preceding headline slightly by using the “who else . . . “ construction. This style has never appealed to me but the top copywriters say it performs exceptionally well.

Score: 53.85%. Predominant emotion classification: Intellectual

Take control of your life and start earning money now as a corporate freelancer or consultant.

This is the new copy I recently installed at the top of my website: http://www.StandUp8Times.com.

Score: 18.75%. Predominant emotion classification: Intellectual

Who else wants to take control of his life and start earning money now as a corporate freelancer or consultant

This is the same copy as above but with “who else . . . “ at the beginning.

Score: 30.00%. Predominant emotion classification: Spiritual, Empathetic and Intellectual. That’s right, “the perfect balance,” concludes AMI.

Helping people who want freelance work call upon their greatest strength – resilience.

This is the old headline that I took down from my website. I’d been hearing that “resilience” is depressing. People identify more with a positive outcome (money) than with “resilience,” which implies dealing with misfortune.

Score: 50.00%. Predominant emotion classification: Intellectual

Oops. It’s not looking too good for my new, revised website. (Take control of your life and start earning money now as a corporate freelancer or consultant.)

Originally posted 10-25-09

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