Diana SchneidmanJun 28, 20202 minThe satisfying connection between measurable effort and sales resultsThe most satisfying marketing techniques are those over which we have the most control. And that’s one of the reasons I find telephoning...
Diana SchneidmanJun 28, 20202 minPR copy isn’t what it used to be but maybe that’s OKRecently I have been writing media releases for corporate clients and I’ve have gotten in touch (again!) with an important development in...
Diana SchneidmanJun 28, 20202 minI’m a-thinkin’ that Know Like Trust is a load of crapHere’s why I think it is a load of crap. KLT portrays all three elements as equal in importance. First they Know you, then they Like you,...
Diana SchneidmanJun 28, 20203 minCrazy positioning for freelancers and consultants: Example #1The purpose of a mission statement or similar vision / positioning statement, when it is intended for public dissemination, is to show...