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The satisfying connection between measurable effort and sales results
The most satisfying marketing techniques are those over which we have the most control. And that’s one of the reasons I find telephoning...
Diana Schneidman
Jun 28, 20202 min read
PR copy isn’t what it used to be but maybe that’s OK
Recently I have been writing media releases for corporate clients and I’ve have gotten in touch (again!) with an important development in...
Diana Schneidman
Jun 28, 20202 min read
I’m a-thinkin’ that Know Like Trust is a load of crap
Here’s why I think it is a load of crap. KLT portrays all three elements as equal in importance. First they Know you, then they Like you,...
Diana Schneidman
Jun 28, 20202 min read
Crazy positioning for freelancers and consultants: Example #1
The purpose of a mission statement or similar vision / positioning statement, when it is intended for public dissemination, is to show...
Diana Schneidman
Jun 28, 20203 min read
Freelance writing: 6 trends for 2011
What do you see ahead? Back in the mid-1990s I belonged to a group of Milwaukee-area freelancer writers who met monthly. While not every...
Diana Schneidman
Jun 28, 20203 min read
Do you hate experiencing rejection when you sell? Then read this
Why are McDonald’s fries so salty? Obviously, the main reason McDonald’s fries are so salty is that the salt shaker has holes the size of...
Diana Schneidman
Jun 28, 20202 min read
Social media and the shoemaker’s children
In the past I’ve written about social media—LinkedIn, Facebook and Twitter—and how some individuals claim to be experts but their online...
Diana Schneidman
Jun 28, 20202 min read
Why email is not the biggest waste of time and energy … and what is
Lots of internet marketers are helping followers (AKA “peeps”) conserve their time by managing their email reading habits. Don’t read...
Diana Schneidman
Jun 28, 20202 min read
Telephoning for freelance & consulting work: how to avoid rejection
I’ve made thousands of phone calls to drum up writing and marketing research assignments (unfortunately labeled “cold calling” by some...
Diana Schneidman
Jun 28, 20202 min read
Trusting life’s journey
In this period of intense New Year’s resolutions development and goal setting, I’d like to share with you a book I recently discovered...
Diana Schneidman
Jun 28, 20202 min read
Perry Como: His life lessons
First some background: I had husband Wayne remove solitaire from my computer due to my moderate addiction. So instead, I now cruise...
Diana Schneidman
Jun 28, 20202 min read
How NOT to survey your list
The latest fad in internet marketing is to survey our list via SurveyMonkey or a similar free service to determine how our people would...
Diana Schneidman
Jun 28, 20202 min read
Does social networking work for your freelance / consulting market?
As you build your solopro practice, perhaps as a freelancer or consultant, you are most likely aware that experts recommend social...
Diana Schneidman
Jun 26, 20203 min read
What to do when your job search is running out of options
It can be really frustrating to look for a job. In fact, it’s so frustrating that instead of “looking for a job” or worse yet, “being...
Diana Schneidman
Jun 26, 20202 min read
What’s the difference between selling and serving others in the B2B market?
If you are like most people, your answer is that selling is Yucky with a capital Y and serving others is a sacred calling. However, I see...
Diana Schneidman
Jun 26, 20202 min read
Finding a domain to love
Basically I’m not much of a shopper but there are two things I love to buy . . . and they cost less than $10 at a crack. The first is...
Diana Schneidman
Jun 26, 20202 min read
A warning to people still in the womb
Soon you must make the biggest decision in your life: Will you eventually try to get a real “job” working for someone else or will you be...
Diana Schneidman
Jun 26, 20203 min read
Just say NO to unemployment compensation guilt
Lately the media is describing unemployment compensation as an “entitlement” to which many of its collectors are not entitled. Accepting...
Diana Schneidman
Jun 26, 20202 min read
What’s the story on oppressive HR rules?
A friend took a job at a call center taking inbound calls to schedule product installations. I believe she is paid less than $10 per...
Diana Schneidman
Jun 26, 20202 min read
Writing lists . . . let me count the ways
While Santa is the most famous list-maker, Elizabeth Barrett Browning’s is a close second . . . and her lists are surely more sublime:...
Diana Schneidman
Jun 26, 20202 min read
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