Freelancing: Don’t overestimate the competition

Too much competitor research is risky. You risk too much focus on competitor strengths and not enough focus on your strengths. Believe in yourself regardless of how excellent your competitors may appear to be.

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Posted in Freelance, Marketing Tagged with: , ,

Freelancing: What’s better than a watertight contract?

For freelancers, it’s beneficial to have a sound contract in place. However, it’s even more beneficial to structure payment to get as much as possible upfront.

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Posted in contracts, Getting paid, Running a business Tagged with: , , ,

Freelancing: When do you respond to prospective clients?

Prompt response to prospect queries shows you’re open for business. Some freelancers erroneously think that stalling on calling back makes them look more desirable. However, it may also make them appear to be less reliable (and less trustworthy with a sizable upfront deposit).

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Posted in Marketing Tagged with: , , ,

Revisions are common in freelance writing so price accordingly

It’s not unusual for a freelance marcom writing client to request revisions. It doesn’t mean we have failed. It’s simply part of the job. Therefore, we should take this possibility into consideration in our contract.

 

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Posted in Freelance writing, How much to charge Tagged with: , , , ,

Two types of marcomm writing: Do you know the difference?

One type of marcomm content is rather generic. Freelance clients aren’t fussy, it’s rather easy to toss off. The second type is specific to the client and develops the identity / branding platform. It’s much more difficult to knock it out of the park on the first draft.

 

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Posted in copywriting, creating content, How much to charge Tagged with: , , ,

The freelance sale: Just the right thing to say

If you spend as much time as I do on the internet learning the “perfect” sales script, you may be missing the point. Don’t let “perfect” inhibit you from getting busy and getting business. Here’s how I got it wrong.

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Posted in cold calling for freelance and consulting, phoning for freelance and consulting work Tagged with: , , ,

The important question no one asks freelancers

It appears that successful freelancers determine our fees solely on the basis of value¸ though exactly what constitutes value isn’t explained. Believe it or not, there are self-employed experts who guarantee some well-defined value spelled out in terms of how the client benefits. Their fees are high, as well they should be when client expectations are so substantial.

But for many freelancers, value is vaguely defined and no specific achievement is promised. So my question is not how do you decide how much to charge your clients. It is: How do you, a self-employed freelancer, determine how much to pay the freelancers who provide business services to you or your clients?

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Posted in How much to charge Tagged with: , , ,

Freelancing: How are late fees working for you?

The case against freelancers charging late fees: Do they assures both payment of the original invoice and collection on the compounding fees?

 

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Posted in Getting paid Tagged with: , , ,

Let’s get real about the U.S. job market. Why freelancing may be your answer

Economists give us positive U.S. employment data, but on the ground, it’s not looking so good. If you (or a loved one) have been unable to land the kind of job you want, freelancing may be the short-term or even long-term answer.

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Posted in Freelance Tagged with: , ,

Make money by saving money, just like Benjamin Franklin.

Investing financially in your freelance or entrepreneurial practice can be a sound investment. Here are some guidelines to help you decide which investments will meet your expectations in terms of business results and which ones are a bad investment for you at this time. …

 

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Posted in Marketing Tagged with: , ,